A Duct Tape Marketing Podcast interview with Mathew Sweezey. The Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development.
His latest book is The Context Marketing Revolution, where he asserts that we have entered the post-attention era in marketing. Now, it’s all about context.
On this episode, Sweezey walks us through the ins and outs of context marketing, and gives us a closer look at what high-performing marketing organizations are doing to succeed at this new type of marketing.
Original post at https://ducttapemarketing.com/context-marketing/